8:00 AM- 9:00 AM Registration Opens & Networking Breakfast (Exhibitor Market Open)

9:00 AM - 9:30 AM Welcome Presentation

• Mistress of Ceremony: Alicia Gonzalez, CEO of Adelante Media & Contributing Writer for Insider, Business Insider, Entrepreneur, and CEOWORLD Magazine

• Welcome Remarks: Robert E. Bard, President & CEO, LATINA Style, Inc.

• Presenting Sponsor: Lory Burgos, Senior Consultant, Enterprise Diverse Marketing, Nationwide

• City Sponsor Remarks: Lesley Osorio, Walmart Omni Merchant, Walmart Inc.

9:30 AM – 9:50 AM Session 1: Latino Business Action Network (LBAN) - State of Latino Entrepreneurship

• Speaker: Arturo Cázares, CEO of Latino Business Action Network (LBAN)

9:50 AM – 10:10 AM Break

10:10 AM – 11:00 AM Session 2: Leveraging your Network & Community Resources

FOCUS: This panel brings together a diverse group of professionals with extensive experience assisting small businesses by understanding the landscape and resources. Our experts will share critical resources to ensure you can start or scale your business successfully.

• Moderator: Ryan Ramirez, Head of Partnerships, Walmart Business

• Speaker: Carlos Reza, Instructor & Business Advisor, Prosperity Lab

• Speaker: Martha Gil, Client Success Manager, Renaissance Women's Business Center

• Speaker: Chris Horton, San Francisco District Director, SBA

• Speaker: Griselda Quezada-Chavez, President, NAWBO Silicon Valley

11:00 AM – 11:50 AM Session 3: Master Plan to Access Capital & Your Small Business Finances

FOCUS: This panel brings together professionals with extensive experience in business bank lending, and government lending to small businesses. Panelists from the Internal Revenue Service and financial institutions will present available sources and ways to build capacity to position a small business to secure capital for expansion.

• Moderator: Anna Dapelo-Garcia, Founder & President, Lean in Latinas

• Speaker: Bernardo Ramos, Managing Director, Hispanic Segment Leader, Diverse Segments Commercial Banking, Wells Fargo

• Speaker: Jenny Baltodano, Vice President, Community Manager, JPMorgan Chase

• Speaker: Sandra Felegy, SVP, California Director of Small Business Banking, Comerica

• Speaker: Alexa Lam, IRS

11:50 AM – 12:20 PM Nationwide Break & Exhibitor Market

12:20 PM– 1:00 PM Lunch Break (Buffet Style)

1:00 PM – 1:30 PM Keynote & Sponsor Remarks

• Sponsor Remarks: Jenny Flores, Head of Small Business Growth Philanthropy, Wells Fargo

• Sponsor Remarks: Marisabel Torres, California Regional Director, Community Engagement, JPMorgan Chase

• Keynote: Laura Lucas, General Partner, L'ATTITUDE Ventures

1:30 PM – 2:20 PM Session 4: Entrepreneurs Spotlight: The Paths to Success

Focus: Hear from successful Latina entrepreneurs at various stages of business maturity and discuss the lessons they've learned, the insights they've gained from their experiences, the challenges they've faced, and how they've overcome them. Learn how some of our most successful leaders have managed their success and how to apply that to your own journey.

• Moderator: Gabriela Chavez- Lopez, Executive Director, Latina Coalition of Silicon Valley

• Speaker: Nancy Rosales, Founder of Pepito's Paletas Confirmed

• Speaker: Paola Santana, Founder & CEO, GLASS Confirmed

• Speaker: Marissa Zamora, President & CEO, Tulum Innovative Engineering, Inc. Confirmed

• Speaker: Martha Hernández, Founder & CEO of madeBos, and Co-Founder & Partner of ESO Ventures, Inc. Confirmed

2:20 PM – 3:00 PM Closing Awards Presentation

LATINA Style Awards: Robert E. Bard & Lupita Colmenero, LATINA Style, Inc.

• 2023 Trailblazer Award: Brooke Jenkins, San Francisco District Attorney

• 2023 Community Award: Frank Carbajal

• * Latina Entrepreneur of the Year Award Presentation

• Closing Remarks: Robert E. Bard, President & CEO, LATINA Style, Inc.

• City Sponsor: Lesley Osorio, Walmart Omni Merchant, Walmart Inc.

• Sponsor Remarks: Isaias Diaz, Sr. Underwriting Consultant