Launched in 1998 with the assistance of the U.S. Small Business Administration, the LATINA Style Business Series is the most successful business development program for Latina business owners in the nation. The program has been featured on NBC, ABC, Telemundo, CNN, The Los Angeles Times, The Washington Post, The Dallas Morning News, and The New York Times. This program has created a unique forum for Latina business owners to learn everything they need to start their own businesses or make their existing one more successful. Over 40,000 Latina business owners in over 150 cities have participated in this program.

The Program

The program emphasizes in creating a solid business foundation for the Latina entrepreneur. Corporate sponsors and partners provide nationally recognized expert panelists to speak about specific categories of expertise. The program covers a wide range of topics including access to capital; strategic sales & marketing strategies; professional, technology, and communications services; and corporate & federal procurement opportunities.

Presenters have the opportunity to work directly with the audience, clarifying the issues, addressing the problem areas and highlighting the products, services and procurement opportunities their corporation provides. The outcome is a solid set of leads that can be converted into mutually beneficial business relationships. The development and growth of Latina owned businesses not only benefits Latinas but has a positive effect on our economy.