Martha Hernández is a serial entrepreneur. She is the founder and CEO of madeBOS, Inc., a tech-enabled solution that makes HR affordable and accessible for small and growing organizations.  In 2022 Martha Co-Founded ESO Ventures, an entrepreneurial support organization focused on providing the confidence, competence, and capital for any Black and Brown person to become an entrepreneur. ESO's big goal is to establish a business every day for the next 10 years creating over $3B in revenue and 60,000 new jobs in underinvested communities. 

Martha is an Oakland native and her educational background starts a Bachelor's degree in Sociology and Spanish Literature from Occidental College. She later became a graduate of Mills College Institute for Civic Leadership Program, as well as Management Leadership for Tomorrow, the Coro Fellows Program in Public Affairs, and the Camelback Fellows program. Martha completed an AI Business Strategy certification from MIT, is a Senior Certified Professional in Human Resources, SHRM-SCP, and a member of the National Small Business Association (NSBA) Leadership Council, a bipartisan organization providing business advocacy nationally and regionally. 

Martha became a best-selling author. Her book “I Have What it Takes” now at Target, Amazon, and Barnes & Noble is a combination of stories and principles aimed at igniting underrepresented and under-resourced talent’s natural leadership. Martha loves spending time with her son Joaquin, training at the boxing or crossfit gym and singing and writing music. Known as Martha Soledad, she released her first album "Prefiero Mandar en Falda" featuring her own corrido to inspire political action on gender equity and inclusion.